TUESDAY APRIL 29
New Indicator: Grand Theft Auto IV, For Real

For many traders, the most important thing happening today is the momentous and historic release of Grand Theft Auto IV – which, given that the gaming industry is having a red-letter year, might bode well as an economic indicator for how much consumers are willing to spend when it really counts. (And let’s be honest, who wouldn’t happily suffer an empty gas tank or go riceless to enjoy this Xbox delicacy?) Here, a probing story from The New York Times on the economic phenom that is GTA, despite what appears to be an ad for the game placed in close proximity to its story. (Editorial adjacency, tisk, tisk.)

April 2008

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