WEDNESDAY JUNE 18
Two Scoops of Raisins

When the pitchman in the ad used to say "there are 2 scoops of raisins" in every package of Kellogg's Raisin Bran, he meant literally. The rising price of wheat, corn, and oats is making itself felt on the cereal industry, never mind the cost of transporting the cereal itself. Seems demand for cereal is inelastic.

By: Michael Martin
June 2008

Login Required

Enter your login details here

E-mail:

Password:

New User?

Sign up to get free access to TraderDaily.com